Coca-Cola Pakistan proudly announces the return of Pakistan’s most anticipated music platform, Coke Studio, set to launch with a brand new sixth season of exciting talent, diverse musical influences, and dynamic performances this October 2013. This years’ Coke Studio voyage will witness a fusion of Eastern, Western, and regionally inspired music for which the platform has come to be renowned. However, this season goes deeper in its journey, exploring the international heritage of popular local music genres, tracing these global influences that have left an indelible impact on Pakistan’s national, and cultural musical identity. To that end, Coke Studio’s cross-genre Pakistani musical talent will be joined by international musicians trained in both contemporary, and traditional instrumentation.
Speaking about Coke Studio, Rizwan U. Khan, General Manager of Coca-Cola Pakistan stated, “At Coca-Cola we pride ourselves on being on the forefront of new, and dynamic innovations, and we can say with confidence that Coke Studio is precisely that. With this season Coke Studio embraces, and espouses an even more global identity, fusing it in harmony with Pakistan’s heritage. We all look forward to bringing another groundbreaking season of Coke Studio to the nation.” In this evolutionary step, Coke Studio Season 6 will incorporate global music influences spanning from Fez, Morocco to the Balkans, the Ottoman, and Kathmandu, Nepal. With the added dimension to its sixth season, Coke Studio endevours to make Pakistani music more accessible to a global audience, while at the same time encouraging international artists to adopt, and integrate Pakistani music influences into their own compositions. Coke Studio Season 6 has been recorded, and shot in 8 different countries with the input from close to 3,000 people who were involved in creating the show.
Coke Studio Season 6 features the following artists: Abrar-ul-Haq, Alamgir, Ali Azmat, Asad Abbas, Atif Aslam, Ayesha Omar, Fariha Parvez, Moazzam Ali Khan, Rostam Mirlashari, Rustam Fateh Ali Khan, Saeen Zahoor, Sanam Marvi, Sumru Agiryürüyen, Umair Jaswal, Zara Madani, Zeb and Haniya, and Zoe Viccaji. The Coke Studio houseband for Season 6 features Asad Ahmed on guitars, Babar Ali Khanna on dholak, Jaffer Zaidi on keyboards, Kamran ‘Mannu’ Zafar on bass, Louis ‘Gumby’ Pinto on drums, Sikandar Mufti on percussions, and drums, Omran Shafique on guitars, and Zoe Viccaji and Rachel Viccaji on backing vocals. Coke Studio Season 6 will also feature guest musicians from Italy, Morocco, Nepal, Norway, Serbia, and Turkey. Coke Studio Season 6 will be aired on 40 channels across Pakistan this year. More information on Coke Studio Season 6 can be accessed from its official website and from its Facebook page. Detailed schedule of the Season will be released on October 6, 2013.