Continental Biscuits Ltd. (CBL), the makers in Pakistan of the LU brand of biscuits and an exclusive affiliate of global snacks group Mondelez International (previously known as Kraft Foods), is proud to announce today that it has brought the iconic Oreo biscuit brand to Pakistan. Oreo is the world’s favourite biscuit; CBL now plans to make Oreo a favourite in Pakistan by leveraging the global scale and expertise of Mondelez International, along with CBL‘s strong track record, excellence in biscuit manufacturing and marketing, and a splendid history in Pakistan. Oreo is being made in Pakistan by CBL with same world class quality standards, magic formula and ingredients, while being sold at affordable prices to a wide variety of consumers – reasons due to which it is fast becoming as much loved in Pakistan as it is around the world.
CBL invested PKR 1.1 billion (USD 11 million approx.) to build a state-of-the-art Oreo production line at its manufacturing plant in Sukkur, making it the largest biscuit-production facility in the country. As the production line is fully automated from the initial production process to the biscuit’s packaging, with no human interaction, the facility is the first of its kind in Pakistan. The line can produce as many as 4 million biscuits per day or 3 tonnes of biscuits per hour! Speaking on the occasion of Oreo’s debut in Pakistan, Mr. Hasan Ali Khan, Managing Director and Chairman of CBL, said: “We are delighted to bring the world’s favourite biscuit to Pakistan. For us, this is the beginning of another wonderful journey to make Oreo the no.1 biscuit brand in Pakistan. Our vision of locally producing Oreos clearly signals our intent at dominating the local biscuit market and also highlights the importance of Pakistan as a biscuit manufacturing base.”
Mr. Rafey Zuberi, Director Marketing, CBL added: “Oreo is more than just a biscuit; the ‘Twist, Lick and Dunk’ ritual has brought fun-filled moments-of-bonding to millions of families around the world. The dunking culture already exists in Pakistan, with adults dipping their biscuits in tea. Now, we are giving Pakistani families the chance to dunk their biscuits in milk.” Mr. Ian Buchan, Mondelez International’s Middle East & Africa New Markets General Manager, said: “We have been partners with Continental Biscuits since 2007 and have shared business excellence without reference to borders. With the launch of Oreo, we are delighted now to share the ‘moments of joy’ in Pakistan in terms of both indstry best-practices and a superb, quality product.”
Oreo Facts
Oreo:
a delicious, vanilla-cream-flavored-filling, sandwiched between two chocolate-flavored biscuits.
History:
Launched more than a hundred years ago in the U.S. in 1912.
Around 33 million Oreo biscuits are eaten every day around the world!
Oreo brand generates more than $2 billion in sales per year.
China is the world‘s second-largest market for Oreo. Launched in 1996, Oreo is today China‘s #1 biscuit.
Pack and introductory pricing in Pakistan:
PKR 10 for 3 biscuits and PKR 20 for 6 biscuits and PKR 40 for 12 biscuits; covering impulse, family sharing and heavy usage.