(added few years ago!)

Experience summer at its simplistic best at Fiore Forma’s latest collection launch

Karachi October 1, 2013: Born of an ambition desire to introduce sophisticated tailored clothing with special attention to detailing and cuts, Fiore Forma presents its latest collection “The Holiday” on September 29, 2013 at the Commune Artist Colony, Karachi.

Fiore Forma was conceptualized in 2012 by Zunaira Khalid who studied fashion design in Toronto, Canada and worked in the North American fashion industry for +6 years with high-end designer labels such as Pink Tartan and Tevrow+Chase. Having their collections housed at premium retailers such as Saks Fifth Avenue, Neiman Marcus and Bloomingdale’s, celebrity clientele included Natalie Portman, Oprah Winfrey, Gwen Stefani and Kate Hudson amongst others. - Fiore Forma stands as a testament to an eclectic fusion of Eastern and Western wear.

PR of the Fiore Forma’s “The Holiday” collection is handled by Catalyst PR & Marketing.