Last year, Zong launched its first separate prepaid brand M9. This brand is designed to compete with other youth oriented brands like, djuice, jazz jazba, ufone uth and glow by warid. Brand positioning approach was good which is to give some thing different which your competitors are not giving, and that is to design your own plan this is positioning by product differences.
But they can’t meet customers expectation and now goes dead due to poor post launching advertising campaign and no further product development. To stay alive in industry zong should revisit the whole marketing plan. To be most effective, marketing and advertising objectives should be relevant to higher level objective, challenging but attainable and measureable so that you can track your succes or failure.
Blog post Written by Umer Kayani and You can visit the original article at http://www.purepakistani.com/