Fast forward two months and the Pakistani cinema owners have now, officially lifted the self-imposed ban on Bollywood films. However, this news was not exactly met with much enthusiasm as expected, as much of the entertainment industry is leaning towards investing in local projects rather than Bollywood content. The removal of the Bollywood Ban has been met with a hostile reaction from the general public who took to social media and started the hashtag #DontLiftBollywoodBan which is still among the top twitter trends. The Pakistan Electronic Media Regulatory Authority (PEMRA) has been criticized in the past for banning channels and journalists, was once again questioned for not taking any action over something as significant as this.