Media is a means of communication and media through web and mobile based technologies which are used to convert this communication into a form of dialogue among communities, organizations and individuals is known as Social media. Social media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, micro blogging wikis, social networks, pod-casts photographs or pictures, video, rating and social bookmarking.

Social media is strongly influencing Pakistan’s international relations. Anybody with a basic knowledge of internet and other media tools can reach out and interact with the global audiences any time. Social networking sites such as Facebook, Twitter and Orkut have taken over the world by storm. Marketers in Pakistan want to tap into these technologies to gain advantages. Social networks act as a customer relationship management (CRM) tool for various companies and brands. To get into this business creativity is the key here. If you have got something far more exciting and creative then it will help you spread your brand name and publicize it.
Social media has provided a wide platform for the exchange of opinions between individuals and different communities from one corner of the world to another. The exchange of views and opinions is more convenient than ever before and due to this the world has become a global village having no cultural boundaries. The usual Social media optimization (SMO) methods include distributing internet content widely across the social media sites and inviting the opinion and thoughts of individuals. Social media can serve as a great setback for the development of Pakistan’s industry and business worldwide. As compared to traditional media the audience can participate any time they wish. Users can express their views by submitting their comments to various forums and blogs. Hence this can contribute a lot to the popularity of a brand or business in and outside Pakistan. To achieve business goals social marketing sites are being encouraged by the companies to promote products and influence communities by their services.

Considering the technology and the power of social media it can shape the future of Pakistan taking it to the higher levels internationally. Social networking sites are not only limited to Pakistan but these websites allows young Pakistanis to connect with young people all across the world which helps in maintaining relationships with other countries. When utilized for business social media accelerates business process and helps in generating income. It also provides ease to customers due to which overall the industry grows. Through this people get a chance to observe our traditional lifestyle and activities closely which helps to heal differences between Pakistan and other countries. Currently social media tools particularly networking sites such as Facebook and Twitter are being utilized extensively to build the popularity growth of the youth icon Imran Khan and his political party, Pakistan Tehreek-e-Insaf. Social media empowers youngsters and ensures socio-political transformation in our country. If the content of social networking sites is used in the proper way then through social media Pakistan can flourish to new level of heights.