Gateway to Produce Brand Offtake

Events Details

Date: Jul 27, 2017 - Jul 27, 2017
Timings: 10:00 AM - 05:00 PM
Location: Mövenpick Hotel
City: Karachi, Sindh
Entrence Fee: 15000
Submitted By:

Organizers Details

Name: Ntyce Intellect
Contact: (021) 34553369

Category: Training & Workshops

Events Info

Course Objective:
Avoid media fragmentation and produce brand off take by materializing moment of truth at point of purchase.

About the course:
Marketing used to be developing powerful brands and drive depth of distribution. However, over the last one decade evolution of modern trade has shifted the bargaining power. Marketing is no longer what it used to be. Consumer understanding is imperative. Nonetheless , having strong relation with retailer along with great connectivity with the shoppers is new model for the modern marketing. We spend money to understand the consumers. Though, first contact with the brand is being made by shopper who is heavily dependent and most of the time driven by retailer.

This will help organizations to convert retailer’s/customer’s shopper in to company’s brand buyer. Course will also equip participants to understand right investment model to attain sustainable growth in profitable manner. Trade spends is now no lesser than 30% of total Marketing budget. Course will graduate to make wise and timely decision about trade spends.

Course Benefits:
• Integrate customer and shopper in to marketing plan.
• Understanding about shopability
• Incremental sales through timely shopper engagement
• Impactful In-Store execution

Who should attend:
• Category Manager
• Brand Manager
• Key Account Manager
• Sales Manager
• Supply Chain Manager
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