Report Says Social Media Users in Pakistan Mostly are from Higher Income Groups

Posted in : Science / Technology

(added few years ago!)

According to a special report conducted by B Solutions, social media users in Pakistan are similarly well to do as they are in the U.S. and the UK. Just as in these other countries, Facebook is the most popular social networking site, followed by Twitter, LinkedIn, Google Plus and Pinterest. Thus, when it comes to social media, Pakistani internet users are treading the same path as an international social media user would.

In gender proportionality, there are 69% male and 31% female social media users in Pakistan.  Though figures might differ from one country to another, but even in terms of gender proportionality, there are more male online users than female in other states too, including the U.S. and the UK.

The report also pointed out the fact that an average social media user in Pakistan lives in a higher income household, which is a different than most other countries, where social media is available even to lower income groups. This could be due to literacy and education rates as well as awareness of using computers and social media.

This is something that must change if Pakistan is to make any progress in social media world. More businesses are moving online and Pakistan must keep up its pace. One thing which can improve this situation is surely internet accessibility in as many parts of the country as possible. Online advertising is also growing and the special report was targeted to bring analysis for advertisers to understand Pakistani social media users.

Blog post Written by Sidrah Zaheer and You can visit the original article at

Tags : Report, Social Media, Users, Pakistan, Higher Income Groups

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(added few years ago!) / 3191 views

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